Market Research

I had a job in market research when I was 20 years old.  I would call people and ask them to complete surveys of varying lengths.  Some were only a few minutes long, and others took almost an hour. I think the longest one was a survey where we asked farmers about their usage of a certain herbicide and whether or not it helped their crop yields.

Since I have a history with it, I always say yes when they ask me if I will do a survey. I received a phone call tonight from Bellwether Research.  They wanted to ask me questions about the upcoming referendum in my school district. Unfortunately the young man conducting the survey talked so fast I could hardly understand him, even though I asked him to slow down a few times. Also, he kept pronouncing “referendum” as “Ree-FUR-dumb,” as in ,”Would you support a local ree-FUR-dumb to raise property taxes in your area so the schools can hire more teachers?”  I said “referendum” a few times, bu he never caught on.

At the end of the call his supervisor came on to verify he had actually completed the survey (as opposed to padding his numbers by lying, which happens).  I verified that he did his job, and then mentioned to her that he needs to learn how to pronounce “referendum” as well as the fact that he needs to slow down so people can understand him.  Maybe I was his first ever survey. Hopefully he improves.

Oh, and one of the questions said there was a property tax ballot measure that passed back in 2009 giving more money to the schools. The question asked if I wanted to keep the tax going, increase it a little or increase it a lot.  There was no option to quit being taxed for that percentage.  Hmmm.


About Steve Picray

I am a conservative Baptist Pastor in the midwestern United States. Every day I commit my life to Jesus Christ. This blog is my view on life. My prayer is that, by reading what I write, you will learn more about me, more about God, and be assisted in becoming the person God means for you to be. If you have a question, just e-mail me at spicray AT gmail DOT com. God Bless!
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2 Responses to Market Research

  1. michael picray says:

    As soon as I know it’s a survey, or a spam call, I hang up. Why? Don’t I want MY opinions to count? Well… I have yet to hear a survey question that’s not slanted. Sometimes the questions are subtle, but still slanted. Usually they are grossly slanted. You gave a perfect example of a survey that was really only concerned about one thing – and that was validation of the tax. If 100 out of 1000 “respondents answered the last question at all, they have 100 % of respondents favoring the tax. The rest of the questions were irrelevant padding.

    Just another example of, “All your opinions are belonging to me!”

    • Steve Picray says:

      Oh, the sales calls (spam, whatever) I just hang up as well. But if I don’t like the question, I refuse to answer (just like I did this one. I clarified that my options were A. leave the expiring tax the way it is (keep on taxing), B. raise it by 10 cents per thousand, C. raise it by 20 cents per thousand.

      I said none of the above.

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