I, like many of you, have a favorite ice cream. Unfortunately, my favorite ice cream doesn’t exist anymore.
My favorite ice cream was Ben and Jerry’s “Vanilla Heath Bar Crunch.” The vanilla ice cream was creamy, and the toffee pieces were varied in size, from small fragments that flavored bites of the ice cream, to large chunks that could be eaten separately. And the toffee was Heath, which is one of my favorite candy bars.
Last month I noticed that my favorite ice cream had disappeared in my grocery store. I assumed they were just out of stock every time I looked. Then this “Coffee Toffee Bar Crunch” showed up, and I wondered what was going on. Did they replace my favorite with this coffee-flavored ice cream? The answer is no, they did not.
Ben and Jerry’s has always advertised their desire to be natural, wholesome, and not use synthetic or artificial ingredients in their products. I have always supported this because it’s nice to know you’re eating “the real thing.” But evidently their quest to be even more natural than before has led them to only use “certified non-GMO and Fairtrade ingredients” in their products now. I don’t mind this. They can use whatever milk and toffee they want, so long as the taste doesn’t suffer.
I bought a pint of their “Cherry Garcia” two weeks ago, and I thought the ice cream was freezer-burnt. That stinks, when you pay $5 for a pint of ice cream, and it’s freezer burnt. But I bought it at a gas station, so caveat emptor, right? Fast forward to last week, when I saw their replacement flavor for my favorite. It’s called “Vanilla Toffee Bar Crunch.” Evidently Heath bars aren’t “Certified non-GMO” or something. The outside of the containter has a promise from Ben and Jerry that they tried tons of different kinds of non-GMO toffee and found the best kind for their ice cream.
I beg to differ.
The new ice cream is, just like the Cherry Garcia, less creamy to the point of seeming almost freezer-burnt. Also, toffee is supposed to be crunchy. The toffee they picked is soft, even when frozen. It is grainy, and does not taste good. I don’t know what they’ve done to their ice cream except for replacing the Heath with some other toffee, but whatever they’ve done, it’s made the ice cream not taste good. As a result, I will no longer be buying Ben and Jerry’s ice cream. This should be good for my waistline, but now I’m looking for a new favorite ice cream.